Tag Archive | "TV"

Korea- Mexico Relations: Where Ties are a Win

By Kyle Ferrier and Linnea Logie

While South Koreans celebrated their team’s upset victory over Germany in the World Cup earlier this week, no country was happier about the win than Mexico. The South Korean “Reds” late game heroics against Germany advanced Mexico to the next round of the tournament despite Mexico’s simultaneous 3-0 loss to Sweden, causing pro-Korea euphoria to sweep across the country. Videos of people celebrating outside of the South Korean embassy in Mexico City, hoisting Koreans on their shoulders to a chorus of cheers, and pictures of stores offering heavy discounts to Koreans flooded the internet. Although it may seem like an unusual pairing at first glance, Koreans and Mexicans actually have a long history of working together. Below are some key areas of cooperation beyond sports.

Official Relations

Diplomatic history

Mexico and South Korea formally established diplomatic relations in January 1962 driven by South Korean leader Park Chung-hee’s efforts to open new markets for exports. South Korea opened an embassy and appointed an ambassador shortly thereafter, while Mexico waited until 1978 and 1987 to open an embassy in and post a resident ambassador to Seoul, respectively. The Korean Embassy in Mexico City has played a key role in spreading Korean culture, particularly from when the first bilateral cultural agreement was signed in 1966 through the late 1990s when the two countries first started a dialogue on educational and cultural projects, which continues today and has produced numerous programs such as festivals and museum exchanges. In international relations, both countries are middle powers and belong to the informal middle power partnership known as MITKA (an acronym for the members of Mexico, Indonesia, Turkey, Korea, and Australia).

North Korea

Mexico and North Korea first established diplomatic relations in 1980. Mexico City is one of only 48 cities in the world to host a North Korean embassy, but Mexico does not have an embassy in Pyongyang. In protest of North Korea’s sixth nuclear test in September 2017, Mexico expelled the North Korean ambassador Kim Hyong Gil. In 2017, reported North Korean exports to Mexico were valued at $6,102,754.

FTA negotiations

South Korea and Mexico officially launched negotiations for a free trade agreement in 2007, but talks stalled because of Mexican concerns that a deal could have widened its trade deficit with Seoul. However, amid growing protectionism, both countries have announced a renewed interest in accelerating negotiations. A Mexican government official has even recently stated, “We have selected strategic partners worldwide, and in Asia, our major strategic [economic] partner is Korea.”

People to People Links

Tourism

Mexico is a popular destination for South Korean honeymooners. It also may be gaining popularity among retirees as an affordable travel spot. Last year, 75, 415 South Koreans visited Mexico, up from 63,661 in 2016. From January through April 2018 this year, 30,230 South Koreans travelled to Mexico, which is a third more visits than during the same period in 2017. While fewer Mexicans travel to South Korea, it is becoming a more popular destination. From January through May this year, 9,509 Mexicans have visited South Korea, a nearly 50 percent increase from the same period last year.

Hallyu

The Korean culture wave is swelling in Mexico. Korean culture has increasingly entered homes throughout Latin America in recent years by way of K-pop and Korean dramas, giving rise to fan clubs for South Korean actors and music groups. Mexico City was one of only two cities in 2014 to host Music Bank¸ a Korean music show featuring live performances of multiple K-pop groups outside of South Korea. South Korean music groups are increasingly releasing songs in Spanish, including the girl group Crayon Pop which collaborated with the Mexican boy band BD9 for the song “Get Dumb.” When Mexicans wanted to show their appreciation to South Koreans after their World Cup victory they played K-pop on local radio stations and bought songs from groups like BTS, whose song “Fake Love” climbed 31 spots on the Mexican iTunes Charts on the day of the game.

Trade and Investment

Mexico is South Korea’s largest Latin American trading partner, while South Korea is Mexico’s third largest export destination in Asia, after China and Japan. South Korea exported nearly $11 billion in goods to Mexico last year, a 12.5 percent increase from 2016, and Mexico exported about $4.4 billion to South Korea, a 20 percent increase from 2016. South Korean has invested $5.6 billion in Mexico, while Mexican investment in South Korea is around $60 million. Over 1,800 Korean companies operate there. South Korea’s main exports are liquid-crystal display devices, optical devices and instruments, electronic parts, auto parts, vehicles, and electrical machines, appliances and equipment. Mexico’s main exports to Korea include crude oils, lead minerals and concentrates, zinc ores, silver ores, copper ores, and electronic devices.

Kyle Ferrier is the Director of Academic Affairs and Research at the Korea Economic Institute of America. Linnea Logie is currently an Intern at the Korea Economic Institute of America and is also an incoming graduate student with the Security Studies Program at Georgetown University. The views expressed here are the authors’ alone.  

Image by KEI’s Jenna Gibson.

Posted in Culture, Economics, slider, South KoreaComments (0)

Hallyu Sets its Sights on the Middle East

By Jenna Gibson

At the end of May, Korea’s largest media company announced it would be opening a Turkish unit to help create and promote local content for the Turkish market. They already have plans to film Turkish versions of popular Korean movies, and hope to move forward with more Korean-Turkish co-productions in the future.

CJ E&M is a Hallyu powerhouse, owning the music-oriented TV channel Mnet as well as popular cable channel tvN, responsible for several smash-hit dramas including 2016’s “Goblin.” With this move to increase its presence in Turkey, CJ is hoping to make new inroads for the Korean Wave in the Middle East.

Although the main markets for Korean pop culture abroad are still in East and Southeast Asia, the phenomenon has put down roots around the world, including in the Middle East. In Iran, for example, fascination with Korean culture started back in the mid-2000s, when the historical drama “Dae Jang Geum” was broadcast on state TV and garnered 86 percent ratings nationwide. In fact, in a 2017 report of the most popular shows on Netflix around the world, Iran was only one of two non-Asian countries to put a Korean drama (2012’s Love Rain) on the top of their queues.

Meanwhile, last year the United Arab Emirates became the first non-Asian country to host a KCON event after the United States. KCON, a music festival/cultural experience featuring some of the biggest k-pop stars as well as demonstrations of Korean food, beauty products, and more, drew more than 8,000 fans to its Abu Dhabi stop.

Scholars have speculated that one of the reasons Hallyu is so popular in the Middle East is because although some of the specifics are different, Korean dramas tend to focus on values that conservative audiences in the Middle East find relatable. According to one study of female fans of Korean pop culture in Iran, “Reflecting traditional family values, Korean culture is deemed ‘a filter for Western values’ in Iran.” The study dug further into online fan communities across the Middle East, showing that love of Korean pop culture allowed women to share a sense of community with fellow Hallyu fans. “The uni-culture cyberspace community of fandom has given Middle Eastern women confidence and a strong sense of group identity, sometimes for the first time.”

But the Hallyu movement is not just about giving fans a place to enjoy catchy dances or dramatic love stories. For the Korean companies that create Hallyu content and sponsor overseas events like KCON, it’s about getting fans to buy Korean.

“We see that there are a lot of business potential in many areas that are influenced by Korean culture, such as the beauty, IT and SOC markets,” Sul-joon Ahn, President of Music Division at CJ E&M, told Dubai News after the KCON event.

In fact, South Korea has been trying to create a “Second Middle East Boom,” focused on boosting industries like construction, infrastructure and energy. By capitalizing on the popularity of Hallyu, this push for increased Korean presence in the region can expand to include consumer goods and creative content.

CJ E&M’s expansion into the Turkish market could signal a new era of Hallyu, one that focuses on localization and domestic buy-in to boost the continued success of Korean pop culture around the world.

Jenna Gibson is the Director of Communications at the Korea Economic Institute of America. The views expressed here are the author’s alone. 

Image from Republic of Korea’s photostream on flickr Creative Commons.

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The Peninsula blog is a project of the Korea Economic Institute. It is designed to provide a wide ranging forum for discussion of the foreign policy, economic, and social issues that impact the Korean peninsula. The views expressed on The Peninsula are those of the authors alone, and should not be taken to represent the views of either the editors or the Korea Economic Institute. For questions, comments, or to submit a post to The Peninsula, please contact us at ts@keia.org.